Why has The Economist transformed its own typeface?

.YOU MAY not know it, but different fonts bring about different emotions. Serif typefaces, with tiny strokes at the ends of letters, are actually commonly discovered in publications and also papers. They seem to be reliable and reliable.

Sans serif typefaces, which are plain, may seem modern-day and also casual. Visual consistency gives readers a feeling that they know where they stand it helps to build trust fund. When it comes to The Economic expert, it sets the shade for our news.